Inside the Premier League x PUMA Ball Launch in NYC

Inside the Premier League x PUMA Ball Launch in NYC

Kicking It With Usain Bolt and Kun Aguero

When the Premier League and PUMA unveiled their new match ball in the official flagship store in New York City, this wasn’t a standard retail activation.

The space was filled with media, cameras, elite athletes and football fans expecting something memorable.

Freestyle football was part of that energy.

Throughout the event, multiple elite freestylers filmed campaign content and showcased the new ball live — including moments alongside global icons such as Sergio Agüero and Usain Bolt.


How We Turned Passive Crowds Into Active Customers

How We Turned Passive Crowds Into Active Customers

The Freestyle Footballers were brought in to do more than perform.

The focus was simple: turn passing foot traffic into active engagement.

While campaign content was being captured and talent moved through the store, live freestyle demonstrations drew attention across the retail floor. Quick challenges. Spontaneous trick sessions. Hands-on moments where shoppers were invited to step forward and try skills themselves.

Retail environments move fast. Attention is earned, not given.

If you're creating a football-focused campaign or retail experience, freestyle performance adds something digital screens can’t replicate — real interaction.

Let’s turn your space into a moment.

When are we the perfect fit? If you are organizing a live event or activation and you want to draw some attention and create a unique experience for your audience.

Simply reach out to us, send us a message and we will reply within 24 hours at most.


Ready for freestyle football action?

Are you located near me?

Our core team is based in Europe and North America, yet our freestylers perform all around the world.

Our core team is based in Europe and North America, yet our freestylers perform all around the world.

USA Flag
German Flag
France Flag
Japan Flag
Spain Flag
Swiss Flag
South Korea Flag
Indian Flag

What others say

Inside the Premier League x PUMA Ball Launch in NYC

Inside the Premier League x PUMA Ball Launch in NYC

Kicking It With Usain Bolt and Kun Aguero

When the Premier League and PUMA unveiled their new match ball in the official flagship store in New York City, this wasn’t a standard retail activation.

The space was filled with media, cameras, elite athletes and football fans expecting something memorable.

Freestyle football was part of that energy.

Throughout the event, multiple elite freestylers filmed campaign content and showcased the new ball live — including moments alongside global icons such as Sergio Agüero and Usain Bolt.


How We Turned Passive Crowds Into Active Customers

How We Turned Passive Crowds Into Active Customers

The Freestyle Footballers were brought in to do more than perform.

The focus was simple: turn passing foot traffic into active engagement.

While campaign content was being captured and talent moved through the store, live freestyle demonstrations drew attention across the retail floor. Quick challenges. Spontaneous trick sessions. Hands-on moments where shoppers were invited to step forward and try skills themselves.

Retail environments move fast. Attention is earned, not given.

If you're creating a football-focused campaign or retail experience, freestyle performance adds something digital screens can’t replicate — real interaction.

Let’s turn your space into a moment.

When are we the perfect fit? If you are organizing a live event or activation and you want to draw some attention and create a unique experience for your audience.

Simply reach out to us, send us a message and we will reply within 24 hours at most.


Ready for freestyle football action?

Are you located near me?

Our core team is based in Europe and North America, yet our freestylers perform all around the world.

Our core team is based in Europe and North America, yet our freestylers perform all around the world.

USA Flag
German Flag
France Flag
Japan Flag
Spain Flag
Swiss Flag
South Korea Flag
Indian Flag

What others say

Inside the Premier League x PUMA Ball Launch in NYC

Inside the Premier League x PUMA Ball Launch in NYC

Kicking It With Usain Bolt and Kun Aguero

When the Premier League and PUMA unveiled their new match ball in the official flagship store in New York City, this wasn’t a standard retail activation.

The space was filled with media, cameras, elite athletes and football fans expecting something memorable.

Freestyle football was part of that energy.

Throughout the event, multiple elite freestylers filmed campaign content and showcased the new ball live — including moments alongside global icons such as Sergio Agüero and Usain Bolt.


How We Turned Passive Crowds Into Active Customers

How We Turned Passive Crowds Into Active Customers

The Freestyle Footballers were brought in to do more than perform.

The focus was simple: turn passing foot traffic into active engagement.

While campaign content was being captured and talent moved through the store, live freestyle demonstrations drew attention across the retail floor. Quick challenges. Spontaneous trick sessions. Hands-on moments where shoppers were invited to step forward and try skills themselves.

Retail environments move fast. Attention is earned, not given.

If you're creating a football-focused campaign or retail experience, freestyle performance adds something digital screens can’t replicate — real interaction.

Let’s turn your space into a moment.

When are we the perfect fit? If you are organizing a live event or activation and you want to draw some attention and create a unique experience for your audience.

Simply reach out to us, send us a message and we will reply within 24 hours at most.


Ready for freestyle football action?

Are you located near me?

Our core team is based in Europe and North America, yet our freestylers perform all around the world.

Our core team is based in Europe and North America, yet our freestylers perform all around the world.

USA Flag
German Flag
France Flag
Japan Flag
Spain Flag
Swiss Flag
South Korea Flag
Indian Flag

What others say